AI and Data Driven Business Model (Blended: e-learning and classroom)

Step into the digital world. Discover the Data-Driven Business Model and why it is disrupting many sectors of the economy.
This is the blended version with e-learning and a classroom session.

Learn how to use data and AI for commercial success. Increase your digital skills and awareness of data, Big Data, and the ‘data- and AI-driven’ business model.

To succeed with AI and data, it is important to understand the new business model through examples such as Netflix, Spotify, Booking, and OpenAI. You will explore this during the programme.

We believe that anyone who wants to work with data and AI should first understand the business and economic foundations, and therefore know why data is so important and how AI, together with data, enables new business models. During this journey, we guide you through the world of data, AI, and the data-driven business model. You will also explore your own digital footprint and concepts such as the “death of the internet” or zero-click internet.

With this foundation, we create inspiration and awareness to help you take your first steps towards a data-driven business.

This blended learning programme is designed for professionals who want to understand how data and AI transform business models and create commercial value. The programme is suitable for:

* Managers and team leaders who make strategic decisions and want to work with data-driven insights
* Business professionals who want to strengthen their digital and analytical skills
* Consultants and advisors who support organisations in data-driven transformation
* Professionals involved in product development, marketing, operations, or customer experience who want to understand how AI and data add value
* Anyone who wants to build a solid foundation in data, digital assets, and the data-driven business model before progressing to more advanced AI pathways
This programme does not require specific technical prior knowledge, but an interest in digital transformation, data analysis, and the use of AI in business contexts is recommended.

Learning objectives:Understand why data is so important in today’s business environmentLearn about data-driven and platform business modelsDiscover the digital footprint you have already leftDevelop basic knowledge of data and data analysisAcquire fundamental data management skillsGenerate your own digital assets and understand the implications for the business modelPrepare yourself and your organisation for the futureLearn how to assess your data management capabilities and your readiness to work in a data-driven way

The e-learning AI and Data Driven Business Model (Foundation) provides insight into how data and artificial intelligence (AI) transform organisations and enable new business models. The course explains why data plays a strategically important role and how AI can contribute to value creation, more efficient decision-making, and the development of digital assets.

The e-learning covers the following core components:

* The importance of data in today’s business environment: why data is one of the most important strategic assets for organisations
* Data-driven and platform business models: understanding how these models work and how they replace traditional linear models
* Digital footprint: awareness of the digital traces you have already left and how they can contribute to value creation
* Basic knowledge of data and data analysis: developing fundamental data skills and understanding data management
* Generating digital assets: learning how data can be transformed into valuable business assets and the impact this has on the business model
* Future readiness: preparing yourself and your organisation for a continuously changing data-driven environmentSelf-assessment of data skills: evaluating your own capabilities and readiness to work in a data-driven way
Classroom deepening:In addition to the e-learning, there is a classroom session in which participants actively practise the concepts learned, discuss real-world cases, and receive direct feedback. This makes it possible to apply theory to concrete situations, discuss questions, and deepen insights.

This combination of online learning and classroom interaction helps professionals strengthen their digital skills and data awareness and forms a solid foundation for further AI and data-related programmes, such as the AI Enabled Professionalprogramme.

First, complete the e-learning at your own pace from home. After that, you will participate in the classroom session in Utrecht—select a preferred date here.

Related programmes from AXVECO build further on data and AI skills and include: AI Essentials (basic AI knowledge), AI Foundation (practical AI skills), AI Brevet NL AI Coalition (certification and application), Generative AI & Prompt Engineering Essentials (applying generative AI), and AI Enabled Professional (a complete learning pathway with online and classroom modules).

Current dates for our next class room sessions are published on our website: https://axveco.com/en/start-here/